The narrative strategy I direct with the same discipline as the operating spine: the web, the power map, and the board, aimed at buyers and backers.
This is strategy, not an execution log: where a company’s customers, capital, and press already gather, and how a story gets pointed at them on purpose. It runs alongside the operating build, never in place of it.
STATION DC is a 700+ member national-security and dual-use technology hub in Washington. My current role positions me daily next to government leaders, private capital, and industry: I lead programming, partnerships, media, and organizational structure, the visibility engine for the member companies, defense startups selling into defense and government markets. The real work is daily and deliberately quiet: connecting customers and capital to member companies, one introduction, stage slot, and dinner seat at a time. This is the web at working scale: I know which agency buyer, prime, and investor belongs in which room, and I build the room.
The strategy behind it: the stages and rooms above exist because I built them on purpose, aimed at where member companies’ future customers and investors already spend their time. That is the same judgment I bring to directing a company’s narrative: precision over volume, every placement earning its keep.
On the panel: “The Discovery Problem: How DoW Finds Innovation It Doesn’t Know Exists,” as Head of Programming, STATION DC.
Radian Forge is building large-scale additive manufacturing capability for critical defense parts in Hampton Roads, Virginia. They came to me with serious infrastructure, a compelling founder, no brand, and no customers. I direct their PR and market development strategy, building their customer base and capital relationships from zero. This is the power map earning its keep: every move below was made where the influence actually sat, and aimed at a named customer or a named check.
The pattern: most companies start where Radian Forge started: real infrastructure, a compelling story, no brand. The 90-Day Plan brings the same discipline to the operating spine first, the story built on top of it.
I produce documentary film. The discipline is the same one a brand needs: character, stakes, and proof, told to the right room at the right time. Original video storytelling, the most expensive line item in most PR budgets, is a capability I bring in-house, a piece most agencies simply cannot put on the board.
And producing a film is building a business: raising the financing, hiring the crew, running the schedule and the vendors, delivering the product, and finding its audience. Every production is a company with a beginning, a middle, and a clean close. That is why the film work belongs in this portfolio twice: it proves the storytelling, and it proves the operator.
Documentary in production (producer) · sizzle reel · production announcement
Documentary vignette series (producer) · rough-draft clip